October 19, 2023
9 min read

AI in the Enterprise: How Businesses Can Unlock the Potential of AI

How businesses can prepare for the real possibilities of artificial intelligence

Eric Pulsifer
Kong Content Team

Everyone’s talking AI — or artificial intelligence. But much of that talk falls into one of two extremes: AI will fix everything or AI will ruin everything. 

But let’s set aside hyperbolic ideas of AI as a silver bullet for all humanity's potential woes (or darkest timeline visions of Skynet) and pick up on the real possibilities AI is putting down for businesses today — courtesy of insights shared by Martin Casado, General Partner at Andreessen Horowitz (a16z), who discussed all things AI and APIs at API Summit 2023.

In this blog post, we’ll cover the transformative role of AI in businesses today, what enterprises should (and shouldn’t) do to embrace AI, the ideal business use cases for AI, and the symbiotic relationship between AI and APIs (or Application Programming Interfaces).

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Why now? When innovations meet compelling economics

The term "artificial intelligence" was coined in the 1950s. In the (counts to self) 70-ish years since then, AI has been applied in various contexts, including expert systems, Lisp machines, and neural networks. 

But given the long history, why haven't we witnessed a massive AI adoption until recently? And — zooming into the more recent years — why have only large companies like Google and Facebook primarily reaped the benefits of AI?

It’s a combination of the right innovations and economics that finally make sense.

Recent AI innovations are obviously enabled by advances in hardware. We now have enough compute to create compelling training models. We can also point to a specific technical innovation: transformers, a deep learning architecture that came out of Google. But another reason that AI has been rarely embraced outside of the realm of big enterprise players is that the economics of AI have historically been pretty bad. 

The economics of AI finally make sense

When we look at the costs of AI in the past, there were some deterrents. First, you needed a lot of data. Second, you were competing with the human brain, which despite all the AI hoopla, let’s remember has proven itself to be quite adept at many tasks. 

Add in the fact that it was expensive to assemble the teams required for AI projects, and you can see why AI was something normally only explored in big enterprises with big piles of cash on hand. But today, that's not the case.

“The current AI is tackling a set of problems with a new type of technology where the economics are incredibly compelling,” Casado said.

From generative art to self-driving cars

Consider an application like Midjourney, where you enter a prompt to generate an image of, say, a gorilla riding a Vespa. The inference cost to generate an image of our scootering silverback is something like 1/100th of a penny — and it only takes a moment. In contrast, hiring a designer to make the image might cost you $100 an hour, and it would probably take longer (and cost more). When you compare the two scenarios, you’re looking at a difference of about four orders of magnitude.

AI economics have also faced historical challenges because they tackled problems that humans excel at and where errors have significant consequences, demanding extensive investment. So while we’re “there” with things like rendering our moped monkey art or copy for a blog post, the economics still aren’t great yet for other AI areas. 

Take self-driving cars: a technology with investments totaling around $75 billion, and still, the unit economics aren’t superior to those of humans. It’s just not yet competitive with an offering like Lyft or Uber. (Unless surge pricing starts really getting out of hand.)

“If you're looking at something like self-driving perception, humans are really good at that. We've got this part of our brain that's been around for 100 million years, navigating the real world, picking strawberries, and evading leopards, right? To compete with that is very tough,” Casado said. 

But there are some other surprising areas where AI is already proving itself a powerful tool and ally.

"If you don’t have an API strategy, you need one. And if you think for your website or whatever your product is that the user in the future is going to be a human . . . it’s almost certainly going to be an AI."
Martin Casado
General Partner at Andreessen Horowitz (a16z)

Business use cases for AI

“What's really interesting and exciting about the current wave of generative AI is the problems it tackles are things that we're not very good at. It's solving problems like creativity and companionship, and the part of our brain that does that is only about 50,000 years old, so it's not optimized at all.”

These applications of AI — like serving as a creative companion, a coding partner, or a brainstorming buddy — are carving out new use cases, significantly improving the economics of AI, and pushing computers into an entirely new area.

Is AI really that big of a deal?

In talking about the historical significance of this era of generative AI or foundation models, Casado compared AI to the microchip or the internet.

“This is a very much an epochal time . . . People sometimes compare it to mobile, but I think it’s bigger than that,” he said. “Anytime the marginal cost of something important goes to zero, you’ve got this explosion of value and productivity on the other side of it. And we’re already seeing that.”

Before microchips, we had people at desks and in rooms calculating logarithm tables by hand. After the computer — which is about 10,000 times faster (sorry, humans) — and the compute revolution, the marginal cost of compute went to zero.

Then the internet comes along and brings the marginal cost of distribution to zero. Selling software? You no longer need to box up a disk and ship it across the world. With the internet, the process of sharing data went from days or weeks to seconds. The price per bit went down asymptotically, and that created the internet revolution.

Casado said we can think of AI in this current wave as bringing the marginal cost of creation to zero. That is: we can create images, audio, and text for nearly nothing, which will lead to impossible to foresee breakthroughs and innovations yet to come. 

“When you have new technologies and they’re super disruptive, it takes a long time for organizations to catch up... Don’t be like [companies in the ’90s that banned] the browser. You need to try to catch up and incorporate it.”
Martin Casado
General Partner at Andreessen Horowitz (a16z)

How can businesses embrace AI?

When it comes to how businesses embrace AI, we’re likely to see companies make similar missteps as they have with other new technologies over the past decades.

“Remember mobile? ‘You can't take your mobile phone to work.’ Remember the cloud? ‘Oh, you can't use AWS,’” said Casado. “When you have new technologies and they’re super disruptive, it takes a long time for organizations to catch up. It’s almost like the individual gets it before the enterprise. That is absolutely the case with AI.”

Casado said the most important thing for enterprises is to understand the adoption cycle: users will use this tool, so rather than attempting (and failing) to ban it, enterprises must figure out how to address challenges — like figuring out what this means for data governance or regulations.

A potential mistake, however, would be to internalize this in central IT and have an AI strategy that is disconnected from the actual use cases because these are secular, organic movements. 

“Don’t be like [companies in the ’90s that banned] the browser,” Casado said. “You need to try to catch up and incorporate it.”

The relationship between AI and APIs

Businesses need to embrace AI as a catalyst for growth. And the relationship between AI and APIs is central to transformation. 

APIs are essential for AI. They act as hands, eyes, and ears for AI. And as the usage of AI increases, so will the number of APIs that enable them. 

APIs will play a crucial role in facilitating communication between humans and AI systems, as well as AI systems and other connected tools. The future will see a surge in AI-powered agents and applications interacting primarily through APIs, to a degree where we can assume the users of the future will be AIs, and they’ll need APIs to accomplish their tasks.

Why businesses need an API strategy for our AI-centric future

For some back-of-the-envelope math, let’s just assume there are 4 billion people online today. With AI adoption growing as it is, there could realistically soon be 100 individual AIs per person. That’s 400 billion AIs, and every one of them will be online.

"Are you going to give those AIs a keyboard, monitor, and mouse? No. They're all going to interact with APIs," Casado said. "If you don’t have an API strategy, you need one. And if you think for your website or whatever your product is that the user in the future is going to be a human, it’s almost certainly not. It’s almost certainly going to be an AI."

Martin Casado, General Partner at Andreessen Horowitz (a16z) says the user of your product or site in the future is more likely to be an AI than a human.

What’s next for AI?

We already know that AI is good at reasoning and processing data that's already collected. You feed it all the data that's already collected, and then it does a bunch of reasoning. So, how do you make it more powerful? 

“You have to collect more data. That's where this entire thing is going. We're on the cusp of a renaissance in discovery and data collection again,” Casado said.

Is AI evil?

For Casado, the pessimistic outlooks and doom and gloom around the impacts of AI are overblown and unwarranted.

Over the past 100 years, new innovations have been adopted with an optimistic outlook about the potential they had for net good. Consider nuclear energy or, more recently, CRISPR, which allows for the modification of DNA. People seemed to understand the need to manage and regulate these innovations, but they were of the general view that they could (and would) be used for good. And we would figure out how.

But with AI, Casado said he feels many have adopted a posture of “preemptive surrender.”

“[CRIPSR] is something where you could very easily argue that there are some potential sharp edges there. What blows my mind about the discussion on AI safety is AI has none of those. It's a computer. It's a program. It does next-token prediction. It can't edit the human genome. It can't disobey the laws of physics. I feel like we've preemptively thrown up our hands with AI and said, ‘This stuff is really dangerous,’” Casado said. “AI has the potential to be as disruptive as the microchip or the internet, which have changed the way we live — I would argue very much for the better. And then all of a sudden, we're scared of our own shadows. So I'm hoping we kind of get past that and start focusing on building this amazing future we're all looking forward to.”

When it comes to AI’s potential to violate copyright, Casado recognized that AI's ability to gather and assimilate vast amounts of information could pose challenges regarding intellectual property. However, he emphasized that information is inherently driven to be shared, and we must strike a balance between copyright enforcement and data accessibility. 

History has shown that concerns like this have arisen in the past, such as with YouTube, but solutions have been found.

“We've fought all these battles before, and they'll come up again,” Casado said. “The data will be out there, the AI will use it, it's going to create amazing derivative stuff, and we're all going to benefit from it.”


AI and APIs are unlocking new possibilities and reshaping industries across the board. While challenges will arise, the potential for creative innovation and scientific discovery is boundless. As we navigate the evolving landscape of AI and APIs, businesses must adapt, harness AI's creative potential, and use APIs as a bridge to this exciting new world of possibilities.

For more insights from Martin Casado, follow him on X (formerly Twitter) or check out some of his latest contributions at a16z.