Kong Partner Sales Enablement Day Sydney: How to Position, Sell & Win with Kong

The Kong Partner Sales Enablement Day is a commercially focused workshop designed exclusively to empower partners to position and sell Kong with confidence. By attending, you will learn how to identify exactly where Kong fits within customer transformation programs and gain the strategic insights needed to build a robust pipeline and close deals more effectively.

What you will learn:

Equip your team to identify, position, and close more deals by aligning Kong with high-value API, Cloud, and AI modernization programs. You’ll master proven takeout plays against competitors like Apigee and MuleSoft while learning to accelerate your pipeline through strategic AWS Marketplace motions and Kong sales support.

Agenda Overview (Half Day):

- The Kong Market Opportunity

- Where Kong Fits in Customer Transformation

- How to Position & Sell Kong

- Competitive Takeout Plays (Apigee, NGINX, MuleSoft)

- How to Build Pipeline & Run Workshops

- How to Co-Sell with Kong & AWS

- Partner Execution Model & Next Steps

What you'll walk away with:

A comprehensive sales playbook and a clear roadmap for co-selling success. This session provides the exact qualification frameworks and competitive strategies you need to build a repeatable, revenue-generating Kong motion in your business.

Questions?

For any questions about the session or attendance:

Jennifer Carpinteri
ANZ Partner & Alliances
Kong Inc.

Jennifer.Carpinteri@konghq.com