Kong Brand Guidelines
These guidelines describe the ethos of the Kong brand and provide a common framework for the cohesive and meaningful use of the brand across the Kong community.
For press inquiries, please contact firstname.lastname@example.org
Consistent application of these simple logo rules helps us maintain a strong, cohesive brand. Breaking the rules will fragment and compromise the brand. All elements of the official Kong logo are available for download here. Do not edit, change, distort, recolor or reconfigure the logo in any way.
The primary Kong logo is our five-color logomark with blue logotype on a white background.
When working with a dark background, use the white logomark with white logotype.
|Special Case Logo (Authorization Required)|
In very special, rare cases, you may use the blue logomark with blue logotype (e.g., when only one color is allowed on a white background). All applications of this logo must be approved by the Kong design team.
Sizing and Spacing
Ensure both the logomark and logotype maintain the appropriate proportions when adjusting the logo’s size.
Always abide by the rules of clear space when staging the logo. It is important that no other visual elements interfere with the logo.
The Kong logo may be used with a Kong product logotype when referring to a specific product.
All of these are examples of violations to our rules of logo application. If you are unsure whether you are breaking any logo rules, please ask us.
|🚫 Do not rotate glyph||🚫 Do not deconstruct glyph||🚫 Do not stretch glyph|
|🚫 Do not use wrong colors||🚫 Do not use gradients||🚫 Do not outline|
Kong’s primary color palette consists of blue and green.
RGB 6, 47, 77
HSL 207, 74%, 16%
HSV 207, 85%, 29%
RGB 0, 75, 128
HSL 205, 100%, 25%
HSV 205, 100%, 50%
RGB 23, 169, 86
HSL 146, 76%, 38%
HSV 146, 86%, 66%
|Tertiary Blue 1|
|Tertiary Blue 2|
|Tertiary Blue 3|
|Complementary Blue 1|
|Complementary Blue 2|
|Complementary Blue 3|
|Complementary Blue 4|
|Complementary Blue 5|
|Complementary Blue 6|
|Complementary Blue 7|
White and Primary Blue should be used as the primary colors, with Primary Green and Secondary Blue as secondary colors. Together, these colors help separate elements within the layout, typography and brand patterns. Tertiary colors are also an incredibly valuable resource in our color palette. They provide contrast and should be used for backgrounds or illustrations in combination with our primary colors. Complementary colors should be used in a more limited capacity, primarily for backgrounds.
Downloadable Kong’s color palette will be provided in the future.
Kong’s primary typeface is Roboto. Use Roboto Bold for headlines and Robot Regular for body copy. For body copy on the Web, a minimum of 17 point font size is recommended.
Use of Brand Elements
Do not use Kong’s name, logos or screenshots (“brand elements”) in ways that may be confusing, misleading or suggestive of Kong’s sponsorship, endorsement or affiliation. For example, your name and logo should be more prominent than the Kong name or logo. And be sure not to edit or change the Kong logo — we like it how it is!
Advertising, Promotional and Sales Materials
Check with us before using the Kong logo on any outside websites, products, packaging, manuals or for other commercial or product use. It’s ok to say in text “works with Kong” or “compatible with Kong” (as long as it’s true!).
Education and Instruction (eBooks, Guides, Publications and Conferences)
You can use Kong’s brand elements for educational and instructional purposes, but it should not be confusing or misleading, or suggest Kong’s sponsorship. We generally do not allow use of our logos or screenshots on book covers, for example. When using our brand elements, be sure to include the following statement (or a similar statement) in your printed materials: “(Title) is not affiliated with or otherwise sponsored by Kong, Inc.”
Products, Websites, Names and Logos
Do not use Kong’s name as a part of another company or service name, website name, trade name or product name. Also do not use our logo or incorporate our logo into another one. Don’t use a domain name containing “kong” or any confusingly similar words.
Linking to Kong
If you are a user of Kong and would like to use the Kong logo to link to our site, you can do so as long as it meets the rest of these brand guidelines. For example, “we use Kong! [linked logo or link near logo]” or “here’s a photo set (running on Kong!).”
While we make lots of t-shirts and other swag with our logo on them, we generally do not allow third parties to make, sell or give away anything with the Kong name or logo on it.
By using Kong brand elements, you agree to the Kong Inc. Terms of Service, these Kong branding guidelines, and all Kong rules and policies, as may be updated from time to time. You also acknowledge that Kong is the sole owner of Kong trademarks, promise not to interfere with Kong’s rights in them and acknowledge that goodwill derived from their use accrues only to Kong. Kong may review the use of branding elements at any time and reserves the right to terminate or modify any use.