# Context as a Service: How to Become an AI Supply-Side Platform

*Every enterprise already produces what agents need to run: intelligence, agents, and context. But most aren't exposing any of it. Here's how to change that.*

For two decades, the enterprise's job was to be a system of record. The agentic era rewards something different: being a system of supply. Less than 2% of application providers expose their context layer externally today. Gartner expects half will be forced to by 2029, just to stay relevant to agent orchestrators. 

This ebook breaks down:

• - 3 asset classes every enterprise already owns — intelligence, agents, and context
• - 4 motions (expose, discover, publish, monetize) that turn them into revenue instead of overhead 
• - The infrastructure decisions enterprises must consider in the next 12–18 months

See why **fragmented tooling costs you 4x** the governance models, identity systems, audit trails, and cost ledgers you actually need.