What’s Next for Generative AI in the Enterprise: Trends & Insights

Report

72% of organizations anticipate increased LLM spending in the coming year, and nearly 40% are already investing more than $250,000 USD annually. Dive into the state of developer LLM adoption and get insights into spending trends, LLM use cases, vendor preferences, and security concerns.

What's next for GenAI in the enterprise? What LLMs are developers using most? And how do they feel GenAI will impact their jobs in the coming future?

Explore the latest trends, insights, and challenges in enterprise LLM adoption from our survey of 550 Kong users, developers, engineers, and IT leaders. Highlights include:

The most popular LLMs: Google is seeing a surge in developer adoption, with 69% reporting Google model usage in the first quarter of 2025, compared to OpenAI's 55%.
Emerging players: DeepSeek has seen rapid growth, with 17% adoption so far in 2025 and 80% of respondents reporting they're open to using it in the workplace.
Job market impact: Only about 1 in 10 developers believe LLMs will lead to layoffs, while 82% are optimistic about GenAI's impact on their work and career prospects.

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What’s Next for Generative AI in the Enterprise

72% of organizations anticipate increased LLM spending in the coming year, and nearly 40% are already investing more than $250,000 USD annually. Dive into the state of developer LLM adoption and get insights into spending trends, LLM use cases, vendor preferences, and security concerns.