API Ecosystem Growth: PLG vs Platform Strategy

Foundations, DX tooling, beta programs, governance, and monetization tactics to scale API platforms in the AI era.

eBay product leader Asher Satav breaks down how API ecosystems grow differently than PLG and how to build the foundation that scales—developer experience, beta programs, governance, and monetization—in the AI era.

What you’ll learn:
- PLG vs API ecosystem growth and funnel focus
- Developer experience: docs, SDKs, Postman/Insomnia
- Beta strategy: internal, private beta, public beta, GA
- Governance, versioning, and internal vs external API parity
- Monetization models: usage, subscription, revenue share
- Community: hackathons, councils, and app stores
- AI’s impact on API demand and platform readiness